Public Relations New Or Old - 1407 Words

Impression Management approach to Public Relations: New or Old? According to L’ Etang (2007), Impression Management in the past appeared to be a tactic of manipulation in Public Relations. As the theory governs a process to construct an image, PR practitioners were accused of being image makers who use symbols or messages to control how the organization is perceived (Grunig, 1993, p. 125). Grunig describes images makers as people who â€Å"create and project an image out of nothing† and in agreement, his research proposed that this production of organizationally controlled messages for the purpose of manipulating media images was indeed manipulation. In Addition, L’Etang, states â€Å"In the 1960’s Impression Management was seen as something artificial that interfered with real and authentic relationships. In the 1970’s it was acknowledged as a form of behaviour but seen as invariably negative and as deceptive and manipulation.† Dubrin (2011) seems to agree with the previous statement as his study was based on the past actions of Public Relations and made reference to Impression Management as spin. He states â€Å"An Impression Management tactic aimed at hundreds or even thousands of people at the same time is spin, or putting a favourable face on a negative situation or person. Spin is part of public relations except that public Relations is also used to bring attention to favourable events such as a company undergoing a major expansion or making a large contribution toShow MoreRelatedFaceboook, Myspace, Twitter, LinkedIn, Flickr, Foursquare, and YouTube1170 Words   |  5 PagesThe development of social media becomes more frequent in various parts of the world. It makes the field of public relations experience changes both in the field of theory and practice. The changes are not directly caused by the presence of social media, but social media offers many opportunities for public relations prac titioners to interact with the public through the adaptation of technology and integrate it into their daily activities (Curtis, 2010) Social media is defined as the democratizationRead MoreA Small Pond And A Big Pond799 Words   |  4 Pagesfate, she will be there for 8 weeks teaching us about Public Relations, at the moment she was working for the Public Relation Firm â€Å"Newlink†. Usually people will receive a vocational speech in high school or middle school, mine was in half way of my bachelor. Public Relations started seeing so excited, being the individual in charge of the solutions to communications problems, the liaison of the communication between companies and their public sounded so interesting. Being able in those weeks to beRead MorePublic Relations the Impact of New Media1352 Words   |  6 PagesPublic Relations amp; The Impact of New Media Public Relations is a pivotal part of any business because it is the most direct communication between the business and the public. For a business to enjoy long term success it has to have the ability to evolve and adapt with the ever changing trends of the public in order to understand the needs and concerns of the general public. Author and entrepreneur Deirdre K. Breakenridge (2008) states in her book PR 2.0 New Media, New Tools, New AudiencesRead MoreTylenol Murders Essay1494 Words   |  6 PagesCrisis communication is an area of public relations that I find really fascinating. I enjoy learning about the proper steps that a professional takes when a company is pitted against a major crisis, and what they do in the face of chaos to turn the situation around and use the crisis in their own favor. One case study that exemplifies the degree to which a crisis can be managed effectively and a company can gain more respect by doing so is the case of the Chicago Tylenol Murders in 1982 . TheRead MorePublic Relations Essay818 Words   |  4 Pages Robert I. Wakefield probably gives one of the best definitions of Public Relations when he stated, All public relations should exist to preserve a consistent reputation and build relationships (This is PR 1). This is a very broad and generic scope that does not necessarily infer any type of ethical behavior nor implies any sense of right or wrong with what is generally referred to as spin. The bottom line for any company is to make a profit. Why else would they be in business? The book, ThisRead MoreThe Second Central Theme Religion And Exile1286 Words   |  6 Pagesmeans to control the public. For example, Second Reza Shah wanted to remove religion and place his traditional Persian heritage as founding rule of Iranian people. Removal of religion was mandatory for Second Reza to keep his absolute power within Iran. For example, when Second Reza Shah’s father was in power, he had religious clergy that guided him on action what were needed to be done within the state. When Reza Shah was exiled and his son Mohammad Reza Shah was appointed as the new ruler of Iran byRead More The History of Public Relations Essay1063 Words   |  5 Pages The History of Public Relations nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;The act of public relations dates back to 52 B.C.E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations, profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20th Century, mainlyRead MoreCommunication Between Public And Private Sector1344 Words   |  6 Pages Communication in Public Relation Richa Talati (84884) International Technological University Start Date: 10/8/2014 End Date: 10/18/2014 Abstract Today, in both the public and private sectors, accountability and, therefore, measurability are key principles of management. Increasingly, measurement and evaluation need to be more than anecdotal and informal. Objective rigorous methods are required that deliver credible proof of results and Return on Investment (ROI)Read MoreThe Plank Center For Leadership970 Words   |  4 Pages The Plank Center for Leadership in Public Relations has both indirect and direct competitors that serve as both an advantage and disadvantage when gaining the attention of their target audience. A direct competitor is any company that is built around the same principles as The Plank Center and provides similar resources and services. The Plank Center for Leadership in Public Relations was established at The University of Alabama in 2015 and was established at to provides resources for practitionersRead MoreStrengthening Wales Institutional Capabilities1463 Words   |  6 Pagescentralization coexist as the means to deliver public services into a wide range of bodies and partnerships. With the Labour Party in power, ministers have celebrated the potential of networks, partnerships, and market-type relationships as mechanisms of coordination as opposed to the Old Labour mechanisms of big bureaucracy and centralized rules (Laffin, 2009, p.6). The intergovernmental relations within England are focused on creating a competitive model by allowing public services to compete with each other