VALCANOES Essay Example For Students

VALCANOES Essay Fountain of liquid magma This paper will characterize and talk about the spring of gushing lava to include: kinds of volcanoes, development of a well of lava, and components of a spring of gushing lava, for example, magma, rock sections, and gas. This paper likewise enlightens a tad concerning volcanic action in various pieces of the world. What is a fountain of liquid magma? A spring of gushing lava is a vent in the earth from which liquid stone and gas emit. The liquid stone that ejects from the fountain of liquid magma frames a slope or mountain around the vent. The magma may stream out as a thick fluid or it might detonate from the vent as strong or fluid particles. Sorts of Volcanic Materials Three essential materials that may emit from a spring of gushing lava are; 1. magma, 2. rock sections, and 3. gas. Magma Lava is the name for magma that has been discharged onto the Earths surface. At the point when magma goes to the Earths surface, it is scorching and may have temperatures of in excess of 2012 degrees Fahrenheit. We will compose a custom exposition on VALCANOES explicitly for you for just $16.38 $13.9/page Request now Liquid magma streams quickly down a fountains of liquid magma slants. Clingy magma streams all the more gradually. As the magma cools, it might solidify into various arrangements. Profoundly liquid magma solidifies into smooth, collapsed sheets of rock called pahoehoe. Stickier magma cools into harsh, rugged sheets of rock called aa. Pahoehoe and aa spread huge territories of Hawaii, where the terms started. The stickiest magma structures streams of stones and rubble called square streams. It might likewise shape hills of magma called vaults. Other magma arrangements are splash cones and magma tubes. Scatter cones are steep slopes that can get up to 100 feet high. They develop from the scatter of spring like ejections of thick magma. Magma tubes are burrows shaped from liquid magma. As the magma streams, its outside covering cools and solidifies. Be that as it may, the magma underneath keeps on streaming. After the streaming magma depletes away, it leaves a passage. Rock Fragments Rock section are generally called tephra and are framed from clingy magma. This magma is clingy to such an extent that its gas can not effectively get away from when the magma moves toward the surface or focal vent. At long last, the caught gas develops so much weight that it shoots the magma into sections. Tephra comprises of volcanic residue, volcanic debris, and volcanic bombs, (from littlest to biggest size molecule). Volcanic residue comprises of particles short of what one-hundredth inch in measurement. Volcanic residue can be conveyed for huge spans. In 1883, the emission of Krakatau in Indonesia shot residue 17 miles into the air. The residue was hefted around the Earth a few times and created splendid red dusks in numerous pieces of the world. A few researchers expect enormous amounts of volcanic residue can influence the atmosphere by lessening the measure of daylight that arrives at the Earth. Volcanic debris is comprised of pieces short of what one fifth inch in breadth. About all volcanic debris tumbles to the surface and gets welded together as rock called volcanic tuff. Here and there, volcanic debris consolidates with water in a stream and structures a bubbling mudflow. Mudflows may accelerates to 60 miles for every hour and can be strikingly breaking. Volcanic bombs are enormous pieces. A large portion of them run from the size of a baseball to the size of a b-ball. The biggest bombs can match multiple feet across and weigh up to 100 short tons. Little volcanic bombs are for the most part called ashes. Gas spills out of volcanoes in huge amounts during practically all emissions. The gas is made up especially of steam, yet may likewise incorporate carbon dioxide, nitrogen, sulfur dioxide, and different gases. A large portion of the steam originates from a springs of gushing lava magma, however some steam may likewise be created when rising magma warms water in the ground. Volcanic gas conveys an enormous whole of volcanic residue. .u9ca939d45e78e60286d2a8d01bd126fc , .u9ca939d45e78e60286d2a8d01bd126fc .postImageUrl , .u9ca939d45e78e60286d2a8d01bd126fc .focused content zone { min-tallness: 80px; position: relative; } .u9ca939d45e78e60286d2a8d01bd126fc , .u9ca939d45e78e60286d2a8d01bd126fc:hover , .u9ca939d45e78e60286d2a8d01bd126fc:visited , .u9ca939d45e78e60286d2a8d01bd126fc:active { border:0!important; } .u9ca939d45e78e60286d2a8d01bd126fc .clearfix:after { content: ; show: table; clear: both; } .u9ca939d45e78e60286d2a8d01bd126fc { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; darkness: 1; progress: mistiness 250ms; webkit-change: murkiness 250ms; foundation shading: #95A5A6; } .u9ca939d45e78e60286d2a8d01bd126fc:active , .u9ca939d45e78e60286d2a8d01bd126fc:hover { haziness: 1; progress: obscurity 250ms; webkit-progress: darkness 250ms; foundation shading: #2C3E50; } .u9ca939d45e78e60286d2a8d01bd126fc .focused content region { width: 100%; position: relativ e; } .u9ca939d45e78e60286d2a8d01bd126fc .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; text-adornment: underline; } .u9ca939d45e78e60286d2a8d01bd126fc .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u9ca939d45e78e60286d2a8d01bd126fc .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; fringe range: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-stature: 26px; moz-fringe span: 3px; text-adjust: focus; text-enhancement: none; text-shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: outright; right: 0; top: 0; } .u9ca939d45e78e60286d2a8d01bd126fc:hover .ctaButton { foundation shading: #34495E!important; } .u9ca939d45e78e60286d2a8d01bd12 6fc .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u9ca939d45e78e60286d2a8d01bd126fc-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u9ca939d45e78e60286d2a8d01bd126fc:after { content: ; show: square; clear: both; } READ: Professional Wrestling Essay This coalition of gas and residue seems as though dark smoke Types of Volcanoes The magmas that are the most condensed eject discreetly and stream from the vent to frame slanting shield volcanoes, a name that is imagined in light of the fact that they resemble the shields of old German warriors. The magma that streams from shield volcanoes is normally just one to ten meters thick, however the magma may reach out for significant stretches from the vent. The volcanoes of Hawaii and Iceland are ordinary shield volcanoes. Magma with high gas substance and high viscosities are generally more touchy than the magma that s treams from shield volcanoes. This gas-rich magma in numerous events is blown extremely high into the air during an emission. The magma falls as volcanic bombs, which gather around the vent and structure steep-sided yet moderately little ash cones. volcanic bombs go in size from fine-grained debris to house-size squares. Ash cones most regularly comprise of volcanic sections anyplace from debris to little rock size which is under three centimeters in measurement. The vast majority of the tallest volcanoes are composite volcanoes, which are additionally called stratovolcanoes. These structure a pattern of calm emissions of liquid magma followed by touchy ejections of thick magma. The liquid magma makes a disintegration safe shell over the unstable flotsam and jetsam, which structures, solid, steep-sided volcanic cones. Before, goliath emissions of very familiar basaltic magma from broad frameworks of crevices in the Earth have happened. These arrangement of emissions shaped enormous levels of basaltic magma. In India, the Deccan basalts spread 260,000 square kilometers, and in Oregon and Washington the Columbia Plateau basalts spread around 130,000 square kilometers. No emissions of this degree have ever been seen during recorded occasions. Significantly increasingly voluminous collections of basaltic magma, in any case, are as of now being framed at the mid-sea edges. How a fountain of liquid magma is shaped The Beginning A spring of gushing lava starts as magma inside the Earth. This magma is made from extraordinary temperatures in the Earths inside. Most magma structures 50 to 100 miles underneath the Earths surface. Some magma creates at profundities of 15 to 30 miles underneath the Earths surface. The magma, which is currently loaded up with gas from joining with the other stone inside the Earth, logically ascends toward the Earths surface since it is less thick than the strong stone around it. As the magma rises, it liquefies holes in the encompassing stone and structures a huge room as close as two miles to the surface. The magma room that is shaped is the repository from which volcanic materials eject. The Eruption The gas-filled magma in the store is presently under extraordinary tension from the heaviness of the strong stone around it. the weight makes the gas impact or dissolve a divert in a cracked or debilitated piece of the stone. The magma currently travels through the channel to the surface. At the point when the magma gets close to the surface, the gas in the magma is discharged. The gas and magma impact out an opening called the focal vent. A large portion of the magma and other volcanic materials at that point eject through this vent. The materials continuously heap up around the vent, and structure a volcanic mountain, or a fountain of liquid magma. After the emission stops, a bowllike hole as a rule structures at the highest point of the fountain of liquid magma. The vent lies at the base of the hole. When a fountain of liquid magma has shaped, not all the magma from later emissions arrives at the surface through the focal vent. As the magma rises, some of it might get through the channel divider and branch out into littler diverts in the stone. The magma in these channels may escape through a vent made in the side of the fountain of liquid magma, or it might rest beneath the surface. 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Great Italian Cuicine Without Wait free essay sample

It required a local road for development. Alessio had convinced Porcini’s senior administrators to consider opening restricted menu outlets, Porcini’s â€Å"Pronto,† to serve interstate expressway explorers. Most contenders serving this market were inexpensive food or low-end outlets. Alessio accepted that Pronto could offer a quality distinction that explorers would esteem, however the difficulties were considerable. Could Pronto’s gainfully give a restricted choice of Porcini’s standard menu at moderate costs without imperiling the company’s notoriety for amazing food? Might it be able to keep up Porcini’s broadly high help measures? Would it be able to gainfully break into a market involved by built up contenders? Food and administration quality were just two parts of the test. Porcini’sâ€a moderate developing, secretly held enterpriseâ€would need to reveal its new cafés rapidly so as to build up itself as a ground-breaking brand. With restricted capital and access to prime land locales, in any case, that appeared to be impossible except if it received either a diversifying or a syndication model of possession. We will compose a custom article test on Incredible Italian Cuicine Without Wait or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The first took a chance with the company’s quality notoriety; the second may deliver a pace of development that the organization was sick prepared to deal with. Working with VP of Operations Kurt Jensen, HR executive Wanda Halloran, and Chief Chef Mariana Molise, Alessio had portrayed out strategies for encouraging Pronto’s quality objectives. These incorporated an inventive procedure for choosing, assessing, and compensating workers, and the utilization of remote innovation to take out time from client charging. In the mean time, Chef Molise had started defining menu things for â€Å"great Italian food without the pause. † In Alessio’s mind, all pieces of the Pronto conceptâ€service quality, food quality, valuing, marking, area, and possession formâ€had to be facilitated and commonly strong. Copyright  © 2011 President and Fellows of Harvard College. To arrange duplicates or solicitation consent to imitate materials, call 1-800-545-7685, compose Harvard Business Publishing, Boston, MA 02163, or go to http://www. hbsp. harvard. edu. This distribution may not be digitized, copied, or in any case duplicated, posted, or transmitted, without the consent of Harvard Business School. 4277 | Porcini’s Pronto: â€Å"Great Italian food without the pause! † Company Background Porcini’s, Inc. , had started in 1969 as a family-claimed café in Boston’s North Endâ€a to a great extent Italian-American neighborhood. Throughout the following two decades it opened new Porcini’s eateries in Hyannis, Massachusetts, Providence and Newport, Rhode Island, and Hartford, Connecticut. In 1989, the family (the Ventolas) offered a controlling enthusiasm for the undertaking to a gathering of private speculators. The new administration extended to various midtown and shopping center areas in the northeastern United States, contending with identically estimated full-administration eatery networks. With the exception of during the downturn of 2008â€2009, Porcini’s had expanded incomes and profit each year. By yearend 2010, Porcini’s, Inc. , worked 23 areas, utilized 954 eople (some low maintenance), and produced $94. 3 million in incomes. Its overall revenue had ascended to 4% from under 3% the prior year. Indeed, even the same number of contenders were enduring, Porcini’s was progressing nicely. The company’s senior officials credited Porcini’s accomplishment to con sistently great food and administration at every area. That quality could be followed to the long understanding of individual café chiefs, administrative staff, and gourmet specialists, a generally steady workforce, and to the plans of Chef Mariana Molise, who had won the pined for James Beard grant while running the kitchen at New York’s Catania Grille. On joining the organization in 2006, Molise applied her culinary standards to Porcini’s less-expensive menu and by and by prepared each outlet’s gourmet specialist in her â€Å"flash cooking† procedures. Her mark vitello ala Mariana and skillet singed scallops with mushrooms had become top picks all through the chain. â€Å"Twenty-three restaurants,† one eatery pundit told perusers, â€Å"and every make nearly everything without any preparation, utilizing new fixings and shrewd introductions. † And yet the normal dish cost just a few dollars more than those of Olive Garden’s, a close to match. Through management's eyes, regard for quality separated it from Olive Garden, and from progressively conventional contenders, for example, Unos, Bertucci’s, and Buca di Beppo. Likewise, each Porcini’s made the climate of a novel, family-possessed restaurantâ€in keeping with its North End rootsâ€unlike the â€Å"Italian topic park† environment of numerous contenders. Clients esteemed the distinction and made Porcini’s a ground-breaking territorial brand. Table assistance coordinated the food in quality; in 2010 an unmistakable New England eatery control gave Porcini’s its â€Å"Best Chain Service† grant for the fourth continuous year.

Online and Email Customer Service

Online and Email Customer Service In the era of technology, online and email customer service has become one of the most important aspects of a business. Consumers are relying more on technology to solve problems and face-to-face customer service is becoming less relevant. © Shutterstock.com | Rawpixel.comBut what is online and email customer service all about and how can it benefit your business? This guide will answer these questions and look at the key steps you need to take in order to create a viable online and email customer service strategy.WHAT IS ONLINE AND EMAIL CUSTOMER SERVICE?Customer service is among the most important aspects a business needs to get right. In its essence, customer service provides your customers the full service â€" not just a good product and service, but also a quality experience before, during and after a purchase.Customer service entangles many different aspects from servicing the customer to supporting them throughout the process. In the past, most customer service dealt with face-to-face communications, with telephone and even postal support included in the service at times.With the technological revolution, customer service has changed slightly. Different online customer service methods have become increasingly i mportant in today’s world. Online customer service entails anything from email, chat, and even social media interactions. Today’s consumers are more likely to look online for support rather than visiting the physical shop to solve an issue. Therefore, it is crucial businesses pay enough attention to getting their online customer service right.Online customer service, such as email customer service, often gives businesses the ability to respond quicker and even outside of office hours. It is possible to ensure the first point of contact happens less than 24 hours from the customer contacting the business. In many instances, this is done through automated responses.If your customer is unhappy with the product and service, they are likely to contact you through your website, for example. Instead of having to wait long for a physical response, your business could respond with an email to explain the process. Even though this doesn’t necessarily solve the issue straight away, it gi ves the customer a sense you’re working towards a solution.Perhaps the most important thing with online and especially with email customer service is the ability to strike a balance with automated and real responses. You cannot rely solely on generic messaging, as customers still seek personal contact with companies.WHY SHOULD A BUSINESS HAVE AN ONLINE AND EMAIL CUSTOMER SERVICE?If your business has a good customer service record with the traditional methods of customer support, you might wonder why you should add an online customer service to your strategy. But as mentioned above, today’s business can benefit greatly from online services and customer service is definitely among these reasons.The increasing use of technology not only in products, but also during the purchasing process has increased the need for good online customer service. Online shopping itself has grown rapidly in recent years. It is estimated that online shopping retail sales will near $370 billion by 2017, up from $231 billion in 2012.In addition, customers are more likely to search for more information on a specific product online before a final shopping decision. According to one study, 84% of store visitors use a mobile phone during the shopping trip to find out more about the product and service.Why is this important in terms of customer service? Because 40% of customers choose companies based on their customer service and nearly the same amount of customers might switch to a competitor if the service is bad. Customer service reputation is essential because people check online reviews and make decisions based on user recommendations. In fact, nearly 70% of shoppers read reviews on social media, with over 50% of consumers now willing to share their own customer service experiences with other people.Furthermore, since customers are looking for information online, it is crucial they receive it as fast as possible. A Forrester study showed that 45% of people would simply abandon a pur chase if their queries weren’t solved quickly. For these simple queries, a good online service would be vital. Online and email customer service is the preferred method of nearly 40% of customers when it comes to simple issues.Finally, the increasing focus on customer service isn’t just something businesses and business experts are talking about. According to a Forrester survey, 63% of people believe customer service is now more important than in the past.There are nearly 4 billion email accounts in the world and 91% of consumers regularly check their email â€" in fact, they check it daily. Therefore, email customer service is among the easiest channels to reach your customers.The benefit of email and other online customer service channels comes also from the self-service aspect. Consumer behavior is changing and people are now more than happy to make their shopping experience as self-serving as possible. In just five years, consumer preference towards automated self-service has doubled to 55%. This means that instead of picking up the phone to solve problems, your customers are more likely to write an email or check with a chat function.Perhaps the most crucial reason for many businesses considering about their customer service options is the numbers behind online and email customer service. Online-based customer service can cut costs in your business because of the partial automation. Partly automated email service, for example, means you don’t need as much staff to look after the customers and you are still able to provide 24h service to your customers.THE STEPS TO CREATING A GOOD ONLINE CUSTOMER SERVICE STRATEGYThe above should convince you of the importance of online customer service. But not all customer service is good and you need to carefully plan and execute your customer service strategy in order to enjoy the full benefits.Step 1: Ensure consistencyPerhaps the most important step to take to guarantee good online customer service is the creatio n of a culture of consistency within your different channels. This means consistency both in terms of the message as well as the quality of the service.Whether your customers are searching your website for information, contacting your email customer service or calling your customer service support directly, the message and the quality needs to be consistent. You need to make sure the online customer support team solves the problems in a similar manner to your face-to-face customer support team.Consistency ensures that when customers contact you again, they don’t notice any difference in either the message or the quality.Step 2: Provide enough training to your teamOne of the best ways to guarantee consistency is adequate training of the customer service team. If your online customer service team isn’t trained and motivated, you are unlikely to be able to provide quality customer service to your customers.First, you need to find the right customer service personnel with the correc t skills. When it comes to online customer service representatives, appropriate knowledge of IT is necessary. In addition, you want to pay attention to their customer interaction skills even if they won’t be speaking to the customers directly. You need to have people who are passionate about helping others and have empathy towards other people.Second, you need to provide enough training for your employees. Training isn’t necessary only at the start â€" you need continuous training to ensure your customer service personnel is always on top of your business. Make sure you regularly improve your customer service levels through training and different team-building exercises.Step 3: Put emphasis on speedYour online and email customer service strategy also needs to put emphasis on speed. The reason many people prefer online customer service is in fact the instant access to solutions it provides. The whole purpose of your online customer service should therefore be on solving customer problems in a timely manner.If you are using online chat options, you need to make sure response times are under a minute. For email service, you need to provide an instant automated reply to customers and make sure you reply to your customer within 24h.While speed is important, you naturally don’t want to sacrifice quality for speed. But it is a good idea to inform your customer as quickly as possible on how long you might take to fully resolve the issue and what are the reasons behind any possible delays.Step 4: Focus on securityOnline customer service shouldn’t overlook the importance of security. Whenever you are dealing with customers online, you need to make sure third parties won’t access any information they provide you with. Security is an essential part of customer service because you want your customers to trust you.Make sure you also educate your customers as part of your online and email service. For example, you should tell your customers to avoid sharing persona l information and account details on your email service and to keep their passwords hidden at all times. Make sure they understand the kind of information you are likely to ask and what sort of information they should share with you and on what channels.If you show your customers your business takes security seriously, you end up building more trust, which in turn will help you generate more business in the end.Step 5: Cut direct contact by providing enough informationYour online customer service strategy should also focus on providing customers information without necessarily having to contact your team. This is not only going to cut down costs, but it also makes customer experience quicker and smoother â€" something the modern consumer is always looking for.Your website, for example, should have a simple and easy to use FAQ page. You could even use the email service as an FAQ platform and email customers answers about the most sought questions first and then allow them to contact you for further details. You can benefit a lot more if you can solve customer problems upfront and without the need to contact you directly.Make sure you keep track of the questions and queries your customers raise. If you see a certain question popping up regularly, consider the ways you could answer it directly on your website, social media or email service.Step 6: Foster good service with a follow upOnline customer service should also focus on continued service, even after the problem has been solved. Email is a great way of doing this. If you have an online form, always ask for a customer email so you can follow up with them after they have contacted you.The follow up doesn’t need to be anything big â€" you want to provide the customer a chance to rate your customer service and to provide them details on how they can contact you in the future if more problems come up.Step 7: Improve your service by focusing on metrics and asking for feedbackFinally, a good online customer serv ice strategy must also focus on improvement. The easiest way to do this is by focusing on feedback and customer service metrics.As mentioned above, you should definitely contact your customers after they’ve dealt with the customer service department and ask for feedback. You can make this easy by sending a customer service survey or by asking them for a short review, for instance. A link to these sites at the end of on email makes it easy for the customer to provide feedback and this will help you improve your service in the future.In addition, some customer service metrics are worth focusing on with your online service. For instance, customer response times are a crucial part of ensuring your service is swift enough. You also want to measure the different channels customers use to contact you. Are you receiving most contact through chat or social media? Analytics like these help you redirect efforts and ensure your customer service is up to scratch.HOW TO MAKE THE MOST OF EMAIL C USTOMER SERVICEAs well as focusing on the above steps with your online customer service, it is essential to ensure you make the most of your email communication. Many businesses overlook the effect and importance emails can have in forging good customer relations. But the emails you send to your customers can have a big impact, not just in terms of better customer service but also as a brand building method.Use emails as advertising opportunityFirst, you need to understand customer service emails aren’t only about aiding the customer with his or her queries; you can also use them as a marketing device. Naturally, your first priority is on solving the problem the customer has, but the emails you send are more than a tool to help.This means that it is important you focus on building your brand through the emails you send and provide information to the customer that could lead to new shopping decisions. It is important your customer service emails have information about your new prod uct lines, perhaps suggestions of other products the customer might use based on the query, and exclusive offers for the customer.Follow the right email etiquette Businesses are not only overlooking the power of email customer service, they are often ignoring the correct email etiquette. It is crucial to make sure your customer service emails follow the correct format.The most essential aspects of good email customer service etiquette include:Proper grammar â€" you need to make sure the language you use is free of grammar mistakes. Customers will be put off by bad language, and mistakes, so avoid them like plague.The right kind of language â€" you also need to strike a balance between a conversational tone and a professional tone. Software Advice’s survey found online customers prefer a casual tone in customer support, so you don’t want to make your emails too full of jargon and professional language. At the same time, you don’t want to fill your customer service emails with e moticons and slang, as most people won’t like this overly casual tone.Personalization finally, your customer service emails should use personalization. For example, it is a good idea to start your emails with the customer’s name and to add similar personalized features within the email. This makes the customer feel like the email isn’t just a generic response.Create emails that have an impactCustomer service emails should aim to have an impact. First, you naturally need to make sure the customer enquiry is solved in an efficient manner. But as mentioned above, you also want to ensure the email leaves a positive impact and one that might get the customer to react. How to ensure your emails have an impact? Make sure the message is clear and precise. You don’t want the email to be long and filled with information the customer wasn’t looking for in the first place.You also need to make sure there is a call to action in your email, even when it is about a customer service issu e. This could be a link to a feedback form, a link to purchase a new product or to leave a review, or just a button for directing the customer to your social media channels, for example.Focus on email templates and auto-responding messagesFinally, it is important your online customer service, especially your email service, takes advantage of automatization. The great thing about online customer service is that you don’t need the same manpower to keep it going as you do with traditional methods.Cut the response times by creating auto-responding messages. For example, the initial email your customer gets could just be a quick acknowledgement that you’ve received the enquiry and a step-by-step guide on what will happen next.The most important thing to remember with an automated customer service email is to ensure it allows for personalization and that you always follow it up with a response from the customer service team. Only use automated messages as part of your online customer service strategy â€" never rely on them solely.FINAL THOUGHTSAs consumers are turning more towards technology when it comes to purchasing decisions, online customer service will increase in relevance. Online customer service is a great channel to use when your business is looking to provide quality service in a cost effective manner.For online and email customer service to work appropriately, your business needs to focus on delivering fast, personalized and efficient service even if you won’t be dealing with the customer face-to-face. In the end, creating a strong online customer service strategy is one of the best methods of brand building and in ensuring your customers keep returning to your business.

Understanding And Supporting Behaviour - 1726 Words

Understanding and Supporting Behaviour DJ1N 34 Outcome 1 Marianne McNeillis HNC Social Care Group B Due Date: 8/10/14 Submission Date: /10/14 Word count: 1571 Challenging behaviour can be explored in every client group however the client group explored here is older adults within informal care. Due to the Data Protection Act 1998 the name of the older adult involved in the care has been changed to Client X. Why challenging behaviour occurs can be explored and explained through many different avenues such as through the use of psychological theories and situational factors that can effect behaviour. A class discussion found a definition of challenging behaviour to be ‘Difficulty breaking though to or working with an individual/group†¦show more content†¦As a way of helping Client X she was given as much independence as possible to try and make the transition easier. As she became used to the carers coming into the house she soon became glad of the company due to being unable to get out of the house on her own. This then grew an element of trust between the client and the carer which meant that she was then more willing to participate with the carers and would communicate with them on a regular basis. Challenging behaviour can be explained through the use of psychological theories, Maslow’s theory, and his hierarchy of needs is based on motivation and that every person is driven to grow into a self-actualised person (Bingham et.al. 2009:86). Maslow’s hierarchy of needs has six stages; Physiological Needs, Safety Needs, Love and Belonging Needs, Self-Esteem Needs, Fulfilment Needs and Self-actualisation. This theory relates to Client X because all her physiological needs are being met through the attention of her carers. Some of her safety needs are being met through safety of family and she has a home, however due to having to take medication every day and being unable to walk without the use of a walking aid is affecting her sufficiently meeting all of her safety needs. This would then cause Client X to display challenging behaviour because she wanted to be more independent and be able to walk withoutShow MoreRelatedUnderstanding and supporting behaviour 21825 Words   |  8 Pagesincident/ pattern of behaviour at my placement for the subject understanding and supporting behaviour. This assessment has to be handed in on the 21st of May 2013. Due to the confidentiality of the young people at Rathbone and the Data Protection Act 1998 I will refer to the particular young person who is involved in the incident as Jack. At Rathbone which is my placement there are various incidents of challenging behaviour that occur on a daily basis. One particular pattern of behaviour which is displayedRead Morelevel 3 supporting teaching learning Essay1166 Words   |  5 Pageshazards to health, safety and security of children or young people, families and other visitors and colleges. Task6: demonstrate ability to deal with hazards in the work setting or in off site visits. Task 11: give example from own practise of supporting children and young people to asses and manage risk. Assignment 4 Task 1: describe the duties and responsibilities of own work role. Task 4: demonstrate the ability to reflect on practise. 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International Terrorism - the Worlds Greatest Challenge...

International Terrorism – The World’s Greatest Challenge Today Today the threat of terrorism is becoming more and more serious. Terrorism is considered the greatest threat against the safety of the world, and especially the USA, today. The extent of the terrorism has increased significantly over the last couple of years, since the terrorist attacks against the US on the 11th of September 2001. After these attacks former president of the US, George Bush declared a war against terrorism. There are various opinions about what can be defined as terrorism. Because there are so many situations that can be defined as terrorism, it is be very difficult to find an exact definition. Many countries have different definitions, and the†¦show more content†¦Two of them were flown into the two main buildings of the World Trade centre in New York. One airplane was crashed into the Pentagon, and the last airplane crash-landed in a field in Pennsylvania. After these attacks the USA decided to attack Afghanistan. The leader of Al-Qaida is Osama Bin Laden who has been hiding from the US troops ever since the war started. The reasons for Al-Qaida’s actions are based on the Islamic â€Å"Sharia† – laws. They want to fight the states they consider a threat against Islam, and especially the USA and Israel. The Al-Qaida leaders encourage all Muslims to kill American citizens, both military and civilians. We can separate the terrorist actions into two main groups; local and international terrorism. Local terrorism consists of actions such as suicide missions, car bombings and so on. International terrorism is actions where the citizens and/or territory of several countries are affected. There are many situations that can lead to the use of terrorism. Terrorism can occur in both poor as well as wealthy countries, and in both democracies and states under different kinds of dictatorship. 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Colonial history of the United States Free Essays

The colonial history of the United States covers the history of European settlements from the start of colonization of America until their incorporation into the United States. In the late 16th century, England, France, Spain and the Netherlands launched major colonization programs in eastern North America. [l] Small early attempts† such as the English Lost Colony of Roanoke†often disappeared; everywhere the death rate of the first arrivals was very high. We will write a custom essay sample on Colonial history of the United States or any similar topic only for you Order Now Nevertheless successful colonies were established. European settlers came from a variety of social and religious groups. No aristocrats settled permanently, but a number of adventurers, soldiers, farmers, and tradesmen arrived. Diversity was an American characteristic as the Dutch of New Netherland, the Swedes and Finns of New Sweden, the English Quakers of Pennsylvania, the English Puritans of New England, the English settlers of Jamestown, and the â€Å"worthy poor† of Georgia, came to the new continent and built colonies with distinctive social, religious, political and economic styles. Occasionally one colony took control of another (during wars between their European parents). Only in Nova Scotia (now part of Canada) did the conquerors expel the previous colonists. Instead they all lived side by side in peace. There were no major civil wars among the 13 colonies, and the two chief armed rebellions (in Virginia in 1676 and in New York in 1689-91) were short-lived failures. Wars between the French and the British†the French and Indian Wars and Father Rale’s War†were recurrent, and involved French support for Wabanaki Confederacy attacks on the frontiers. By 1760 France was defeated and the British seized its colonies. The four distinct regions were: New England, the Middle Colonies, the Chesapeake Bay Colonies (Upper South) and the Lower South. Some historians add a fifth region, the Frontier, which was never separately organized. [l] By the time European settlers arrived around 1600-1650, the majority of the Native Americans living in the eastern United States had been decimated by new diseases, introduced to them decades before by explorers and sailors. How to cite Colonial history of the United States, Papers

Speaking Truth to Power free essay sample

â€Å"No, not everyone has a father,† proclaimed the six year old girl. Since my conception my identity has been influenced by an unusual circumstance, which is my definition of family: my mother and myself. My being is credited to an anonymous male donor. Despite popular belief, donor is not synonymous with father. I have shared this fact frequently, most often to correct people’s assumptions about the idea of â€Å"family.† As I have grown and continually faced and responded to assumptions in regards to myself and my family, I have acquired the confidence to embrace my difference as an asset. Kindergarten and first-grade were magnificently ordinary at my private and diverse elementary school. It was just as common for a student to have two dads or two moms as it was to have one dad and one mom. No one questioned why I only had one parent as the school welcomed many blended families. We will write a custom essay sample on Speaking Truth to Power or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But when I enrolled in public school in a traditional middle class community where Mothers’ and Fathers’ Day were celebrated like national holidays, perceptions shifted. I began receiving questions: â€Å"Why is your family tree only half completed?† â€Å"Did your dad die?† â€Å"Why weren’t you at the father-daughter dance?† Tentative and fearful of rejection, I avoided answering. As time progressed and the questions persisted, my six year old self hesitantly confronted curiosity and conjectures by sharing my truth. To my surprise, some people refused to accept my definition of family. I was met with support and understanding as well as disbelief. Although it didn’t keep me up at night, I began to realize that my situation made some people uncomfortable. I interpreted the visible discomfort of some adults as distaste, and wondered if their judgement of what was natural and normal excluded me. Surrounded by a majority of â€Å"tradi tional† mom-dad families, I knew my world was different. I was uncharacteristically silent and awkward in new situations. I wasn’t sure how to respond to commonplace phrases (â€Å"take this home to your mom and dad†) or outright assumptions (â€Å"everybody has a father†). The environment of middle school encouraged and fostered conformity. Normality was embraced and differences hidden. Although few comments were directed at me, I was aware and terrified that my difference would be exposed in certain environments, especially in Spanish class, which required partners to create a presentation about a classmates’ family. When I was partnered with my good friend, I was beyond relieved. I wouldn’t have to explain that I didn’t have a father as he already knew! My anxiety emerged again when the projects were presented in class. Head down, I listened to my partner’s quick presentation where no dad was mentioned. As I stared at the floor listening to the description of my mom in Spanish, I realized that my silence out of fear of rejection showed shame and ignominy. High school opened doors of acceptance. Now it was Gender and Sexuality Alliance Day that was celebrated like a national holiday. As people started embracing their differences, I began to feel more comfortable sharing mine. When my basketball coach inquired about my family junior year, I confidently stated, â€Å"My family is my mom, who is a single mother by choice.† My coach responded â€Å"Is your father in the picture?† After explaining that I had a donor rather than a father, my coach apologized profuselyfor â€Å"asking too much.† With Anita Hill’s words in mindâ€Å"speaking truth to power†my internal thoughts, experiences, and responses that had been brewing ever since I entered public school finally came to fruition. With pride, I expressed my love for my family and insisted that my coach should not apologize for inquiring about it. At this moment I finally realized that differences are an empowering asset. My social anxiety transformed to personal acceptance and social advocacy for others. I embrace the freedom.

Free Essays on Are We Alone

The prospects of finding life elsewhere in the Solar System Thirteen thousand years ago, a dazzling meteor flashed into existence in the skies above Antarctica. As it ploughed earthwards, the heat of its fall ripped apart the atoms of the air, leaving behind a brilliant trail that lit up the icy landscape. It would have made a beautiful sight, if anybody had been there to see it. The meteor's surface melted, then vapourised, and as the rocky ball tore towards the ground it slowly shrank. Ordinarily such an object would have been completely destroyed long before making contact with our planet's surface, but this one was not. A small chunk - about two kilograms of it - survived the fall, and lay there, hot and steaming, on the cold Antarctic ice. Most meteorites that are found on Earth are simply interplanetary debris - small pieces of junk left over from the violent formation of our Solar System, four and half billion years ago. But this particular meteorite was special. It had come from Mars, blasted from its home planet fifteen million years ago by a cosmic impact even more spectacular than the one in which it fell to Earth. This potato-shaped lump of rock, codenamed ALH84001 by the scientists who first discovered it, was a messenger from another world. And buried deep within its baked interior lay what may have been humanity's first tantalising glimpse of an alien lifeform. Every few years, the red disc of Mars passes particularly close to the Earth, and human observers are afforded an especially good view of the planet that has fascinated mankind since ancient times. This fortunate configuration of the planets is known to astronomers as a "favourable opposition", and one such event occurred in the year 1877. Among the many observers who turned their telescopes towards the Red Planet in that year was the Italian Giovanni Schiaparelli, who was surprised to see a network of dark, greenish lines criss-crossing the planet's rusty ... Free Essays on Are We Alone Free Essays on Are We Alone The prospects of finding life elsewhere in the Solar System Thirteen thousand years ago, a dazzling meteor flashed into existence in the skies above Antarctica. As it ploughed earthwards, the heat of its fall ripped apart the atoms of the air, leaving behind a brilliant trail that lit up the icy landscape. It would have made a beautiful sight, if anybody had been there to see it. The meteor's surface melted, then vapourised, and as the rocky ball tore towards the ground it slowly shrank. Ordinarily such an object would have been completely destroyed long before making contact with our planet's surface, but this one was not. A small chunk - about two kilograms of it - survived the fall, and lay there, hot and steaming, on the cold Antarctic ice. Most meteorites that are found on Earth are simply interplanetary debris - small pieces of junk left over from the violent formation of our Solar System, four and half billion years ago. But this particular meteorite was special. It had come from Mars, blasted from its home planet fifteen million years ago by a cosmic impact even more spectacular than the one in which it fell to Earth. This potato-shaped lump of rock, codenamed ALH84001 by the scientists who first discovered it, was a messenger from another world. And buried deep within its baked interior lay what may have been humanity's first tantalising glimpse of an alien lifeform. Every few years, the red disc of Mars passes particularly close to the Earth, and human observers are afforded an especially good view of the planet that has fascinated mankind since ancient times. This fortunate configuration of the planets is known to astronomers as a "favourable opposition", and one such event occurred in the year 1877. Among the many observers who turned their telescopes towards the Red Planet in that year was the Italian Giovanni Schiaparelli, who was surprised to see a network of dark, greenish lines criss-crossing the planet's rusty ...

Gustav Kirchhoff and Kirchhoffs Laws for Electrical Circuits

Gustav Kirchhoff and Kirchhoff's Laws for Electrical Circuits Gustav Robert Kirchhoff (March 12, 1824–October 17, 1887) was a German physicist. He is best known for developing Kirchhoff’s laws, which quantify the current and voltage in electrical circuits. In addition to Kirchhoff’s laws, Kirchhoff made a number of other fundamental contributions to physics, including work on spectroscopy and blackbody radiation. Fast Facts: Gustav Kirchhoff Full Name: Gustav Robert KirchhoffOccupation: PhysicistKnown For: Developed Kirchhoffs laws for electrical circuitsBorn: March 12, 1824 in Kà ¶nigsberg, PrussiaDied: October 17, 1887 in Berlin, GermanyParents’ Names: Carl Friedrich Kirchhoff, Juliane Johanna Henriette von WittkeSpouses Names: Clara Richelot (m. 1834-1869), Benovefa Karolina Sopie Luise Brà ¶mmel (m. 1872) Early Years and Education Born in Kà ¶nigsberg, Prussia (now Kaliningrad, Russia), Gustav Kirchhoff was the youngest of three sons. His parents were Carl Friedrich Kirchhoff, a law counselor devoted to the Prussian state, and Juliane Johanna Henriette von Wittke. Kirchhoff’s parents encouraged their children to serve the Prussian state as best as they were able. Kirchoff was an academically strong student, so he planned to become a university professor, which was considered a civil servant role in Prussia at that time. Kirchhoff attended Kneiphofische High School with his brothers and received his diploma in 1842. After graduating high school, Kirchhoff began studying in the Mathematics-Physics department at the Albertus University of Kà ¶nigsberg. There, Kirchhoff attended a mathematics-physics seminar from 1843 to 1846 developed by the mathematicians Franz Neumann and Carl Jacobi. Neumann in particular had a profound impact on Kirchhoff, and encouraged him to pursue mathematical physics – a field which focuses on developing mathematical methods for problems in physics. While studying with Neumann, Kirchhoff published his first paper in 1845 at age 21. This paper contained the two Kirchhoff’s laws, which allow for the calculation of the current and voltage in electrical circuits. Kirchhoff's Laws Kirchhoff’s laws for current and voltage are at the foundation of analyzing electrical circuits, allowing for the quantification of current and voltage within the circuit. Kirchhoff derived these laws by generalizing the results of Ohm’s law, which states that the current between two points is directly proportional to the voltage between those points and inversely proportional to the resistance. Kirchhoff’s first law says that at a given junction in a circuit, the current going into the junction must equal the sum of the currents leaving the junction. Kirchhoff’s second law says that if there is a closed loop in a circuit, the sum of the voltage differences within the loop equals zero. Through his collaboration with Bunsen, Kirchhoff developed three Kirchhoff’s laws for spectroscopy: Incandescent solids, liquids, or dense gases – which light up after they are heated – emit a continuous spectrum of light: they emit light at all wavelengths.A hot, low-density gas produces an emission-line spectrum: the gas emits light at specific, discrete wavelengths, which can be seen as bright lines in an otherwise dark spectrum.A continuous spectrum traversing through a cooler, low-density gas produces an absorption-line spectrum: the gas absorbs light at specific, discrete wavelengths, which can be seen as dark lines in an otherwise continuous spectrum. Because atoms and molecules produce their own unique spectra, these laws allow for the identification of atoms and molecules found in the object being studied. Kirchhoff also performed important work in thermal radiation, and proposed Kirchhoff’s law of thermal radiation in 1859. This law states that the emissivity (ability to emit energy as radiation) and absorbance (ability to absorb radiation) of an object or surface are equal at any wavelength and temperature, if the object or surface is at static thermal equilibrium. While studying thermal radiation, Kirchhoff also coined the term â€Å"black body† to describe a hypothetical object which absorbed all incoming light and thus emitted all of that light when it was maintained at a constant temperature to establish thermal equilibrium. In 1900, the physicist Max Planck would hypothesize that these black bodies absorbed and emitted energy in certain values called â€Å"quanta.† This discovery would serve as one of the key insights for quantum mechanics. Academic Career In 1847, Kirchhoff graduated from Kà ¶nigsberg University, and became an unpaid lecturer at Berlin University in Germany in 1848. In 1850, he became an associate professor at Breslau University and in 1854 a professor of physics at Heidelberg University. At Breslau, Kirchhoff met the German chemist Robert Bunsen, after whom the Bunsen burner was named, and it was Bunsen who arranged for Kirchhoff to come to Heidelberg University. In the 1860s, Kirchhoff and Bunsen showed that each element could be identified with a unique spectral pattern, establishing that spectroscopy could be used to experimentally analyze the elements. The pair would discover the elements cesium and rubidium while investigating the elements in the sun using spectroscopy. In addition to his work in spectroscopy, Kirchhoff would also study blackbody radiation, coining the term in 1862. His work is considered fundamental to the development of quantum mechanics. In 1875, Kirchhoff became the chair of mathematical physics at Berlin. He later retired in 1886. Later Life and Legacy Kirchhoff died on October 17, 1887 in Berlin, Germany at the age of 63. He is remembered for his contributions to the field of physics as well as his influential teaching career. His Kirchhoffs laws for electrical circuits are now taught as part of introductory physics courses on electromagnetism. Sources Hockey, Thomas A., editor. The Biographical Encyclopedia of Astronomers. Springer, 2014.Inan, Aziz S. â€Å"What did Gustav Robert Kirchhoff Stumble Upon 150 Years Ago?† Proceedings of 2010 IEEE International Symposium on Circuits and Systems, pp. 73–76.â€Å"Kirchhoff’s Laws.† Cornell University, http://astrosun2.astro.cornell.edu/academics/courses/astro201/kirchhoff.htm.Kurrer, Karl-Eugen. The History of the Theory of Structures: from Arch Analysis to Computational Mechanics. Ernst Sohn, 2008.â€Å"Gustav Robert Kirchhoff.† Molecular Expressions: Science, Optics, and You, 2015, https://micro.magnet.fsu.edu/optics/timeline/people/kirchhoff.html.O’Connor, J. J., and Robertson, E. F. â€Å"Gustav Robert Kirchhoff.† University of St. Andrews, Scotland, 2002.Palma, Christopher. â€Å"Kirchoff’s Laws and Spectroscopy.† The Pennsylvania State University, https://www.e-education.psu.edu/astro801/content/l3_p6.html.

Stove Pipe stucture v.s Line Manager Research Paper

Stove Pipe stucture v.s Line Manager - Research Paper Example Organizational structure may be defined as the method through which the use of a hierarchy such as groups, business, organizations, or people cooperate to achieve success of one common goal. Business organizational structures differ depending on their objective, scope, and size. However, a good structure should reflect hierarchical duties, division of labor and tasks arranged related directly to a goal. A structure may also be seen as an organizational chart. Organizational structures can be classified differently depending on the nature and size of organization. A structure can be traditional, divisional or matrix. Traditional structures are usually based on the functional divisions and departments. Organizations with traditional structures often follow laid out rules and regulations strictly, they also have a well defined authority structure for all levels of management. The structures include the line structure that has a line of command; line and staff structure that is a combination of the line structure where information comes from the top level to the bottom levels, with staff departments for support and specialization; and functional structure that is a classification of people according to the function they perform in the organization, for example, sales, accounts, human resource or administrative. Divisional structures are specifically based on the divisional differences in the organization. This structure is further divided into product structure whereby the organization of employees and the work to be done is on the basis of the different types of products produced by the organization; market structure that involves grouping employees on the basis of the market the company sells their products and geographic structure that follows a zonal region structure. Matrix structure is a combination of the functional and product structures. It aims to combine the best of both structures to make an organization and its structure more

The foundation of every state is the education of its youth Essay

The foundation of every state is the education of its youth - Essay Example the individual with a vision to excel with the ultimate goal of being instrumental in the future progress of one’s nation, education is the best alternative. The foundation of every state is the education of its youth. Traditionally, Americans have viewed education as a means of social advancement. By providing equal educational opportunity to all, schooling could serve as a progressive force for eliminating poverty and promoting economic equality. The study conducted by Alliance (2007) point out that dropouts are a drain on the economies of each state and the nation. Lower local, state, and national tax revenues are perhaps the most obvious consequence of higher dropout rates; even when dropouts are employed, they earn significantly lower wages than graduates. State and local economies suffer further when they have less-educated populaces, as they find it more difficult to attract new business investment. Simultaneously, these entities must spend more on social programs when their populations have lower educational levels. Dropouts represent a tremendous waste of human potential and productivity, and reduce the nation’s ability t o compete in an increasingly global economy. For the individual with a vision to excel with the ultimate goal of being instrumental in the future progress of one’s nation, education is the best alternative. For the society, higher educations provides lower rate of unemployment, more tax revenues, lesser reliance on governmental support. In addition, those who acquired college education were found to smoke less, are more health conscious, and are less likely to commit crimes. Education, per se, provides innumerable benefits for the individuals as well as for the society. There is a responsibility to ensure that every student who is granted the right to be educated would not only value and cherish the lessons learned; but more so, to share what they have learned in terms of making each and everyone aware of the importance that

Marketing Strategy For Entering New Zealand Market Marketing Essay

Marketing Strategy For Entering New Zealand Market Marketing Essay Auckland is the largest city in New Zealand. It has approximately 401,500 people live within the city boundary and 1.25 million in the greater Auckland area. This represents about one third of the population of the whole country. Auckland City (informally Central Auckland) is the city and local authority covering the Auckland isthmus and most of the islands of the Hauraki Gulf, in the North Island of New Zealand. It lies in the Auckland Region, and the Auckland Regional Council is also based in Auckland City. In 2009, it was rated the 4th best place to live in the world, in human resources consultancy Mercers annual survey.  Thus, Auckland is a potential market. In order to market Auckland, we are going to launch out Malaysia local foods, satay. Satay is a type of foods that are grilled or barbecued over a wood or charcoal fire, then served with various spicy seasonings. Satay is cheap and easily prepared if you are experienced worker. We are launching traditional satay which has six types of satay meat. Six types of satay meats that we launched out are mutton, beef, rabbit, deer, chicken, and fish. We will produce our own secret recipe that cannot be found in others place. It is use to attract the local market of Auckland. Our objective is to lets the foreigner experience new flavour and new sensation of Malaysia local food. In making consideration of the health issues, our satay is modified to be less oil, less calories and less fat. We will set up our own outlet that has traditional design of Malaysia style. Customers can feel the Malaysian culture when they come to our outlet. Waiter and waitress in our outlet are required to wear the custom of Malaysian style. The speciality of our outlet is customers are able to see the satay producing process. Besides that, online purchase service also available. Customers can either purchase satay directly from our outlet or indirectly by online booking. These make them more convenience. Delivery services are also provided and free of charge if it is within specific area. Price Price is one of the important issues in marketing mix that determine whether a product can be success or not. Price that we offer is following ethical issue. We are using penetration strategy to attract the customers. Difference types of satay meats are charge at difference prices. Customers can get special discount when they reach certain level of consumption. Low price but high quality of foods is provided. There is no price discrimination to end customer which is an illegal actions. Promotion Promotion efforts that we offered to local people of Auckland are include flyers, newspaper, free sample, cash vouchers, delivery services and weekly discount. If we can promote our products and outlet well, customers will automatically come to us. Flyers and newspaper are more economic ways to promote certain product. Due to we are relatively new in Auckland, we have to heavily promote our products and outlets to reach the sales. Free sample for testing are only available in the first three months of opening. As a conclusion, we are target to tourists and local people in Auckland. In short term, we wish to add on new types of satay such as satay celup and satay lok-lok. We will expand to other city in New Zealand when the market is mature and able to expand. Macro environment analysis PESTEL analysis Introduction PESTEL analysis is an external analysis of the macro-environment in which a business operates. The main objective is to understand the affect of those reasons on business or trade policy because external factors of a country are different within each others. Therefore, we should choose a suitable location to operate the business by viewing the analysis to ensure that the business has potential to enter the country. The country that we had chosen to analyse is in New Zealand which is Auckland. Our analysis is based on three main factors which are political and legal factor, economy factor and finally social and culture factor. Political and legal factor To run a business at other country, one of the important factors which affect trade policy is their legal rules, regulations and their government. Each of the worlds national government regulates trade and commerce with other countries and controls the access of outside enterprises to national resources. The operations and activities of the global enterprise, including the global marketers ability to address market opportunities and threats are affected by every countrys unique legal and regulatory system. The risk is lesser if the government is stable. This is because legal rules and regulations would not be change in short period. In Auckland, the risk of operating new business is high. This is because after every three year, the new government of New Zealand will apply new rules and regulations which benefit for an organization. So, although a business can going into the market in this year, but it does not meant that it can permanently set up at Auckland due to the new rules and regulations. Therefore, before our satay business is going in the market of Auckland, we need to analysis and do estimation on the rules and regulations of Auckland. This is to ensure our business can live longer at Auckland and can survive in Auckland market. Beside the risk of operate business, the labour force is very expensive in New Zealand. Labour force in New Zealand is highly appreciated, thus the labour are given high salary. The labour force in Auckland is also same situation with New Zealand. Due to the high labour force, we planned to assign some of the workers from Malaysia to operate the business in Auckland. This can save our operating expenses. However, we still need to hire local workers because of the local people more understanding the rules and regulations of their own country. Thus, if there are changes in rules and regulations in New Zealand, we can do some adjustment pander to the changes. To operate new business, every organization needs a vast amount of money. The lending rate in New Zealand is high, company has to paid more interest. This situation could be good for the government but it might reduce the profit of a company. The capital of our satay business needs to be high to prevent lending money from government of New Zealand. Exporting a business to New Zealand is already high cost activity, if our business still needs to bare the high lending interest, it will be very hard to earn profits. This is because the profits had been used to pay the high lending interest. Thus, our business needs to have a large amount of capital to export the business to Auckland. Business freedom in New Zealand is 99. 9 % and trade freedom is 84.6 %. It meant that New Zealand has better environment to do business and trading. Due to the freedom of government of New Zealand, our satay business can be exported to Auckland. There is less restriction on doing business in Auckland. The government allows the business to create their own market. Any business that the businessmen want to do, they can apply for the license. The license will always be approved by the government. Therefore, we can easily bring our satay business into Auckland. Economy Factor Inflation rate is less in New Zealand. If inflation rate is low, every commodity and service such as labour, rice, sugar and others products will available at low price where as the organization can produce more. Therefore, we can buy the local products with a low price and fully utilized the resources to increase the productivity. By the lower price of resources, we can launch our business successfully because we need not to worry about the high operating expenses. We can spend our money in other activities that need more investment such as advertising. In New Zealand, people prefer to spend more to help carry on the circulation of money all over the country by buy capital goods, luxuries products and necessary products. This meant that they support their local products. They like to buy their own country product to help the economic growth. In this situation, we decide to buy mutton and beef from New Zealand. We will let our consumers know that our satay is made by the mutton and beef come from their own country. Since they are supporting local products, they will tend to support our satay that produced by local mutton and beef. Moreover, the unemployment rate in New Zealand is low. The citizen will have their own work. Therefore, they have purchasing power that allowed them to buy the products they like. The consumers will consume from the shop because they have money to consume products that they prefer. Our satay is not very expensive compare to local food. If the consumers found that our satay is much better than their expectation, the will consume more. Once the food is cheaper and delicious than other, the consumers can be attracted easily. Social and Culture factor Every country has different culture to each other. New Zealand has majority of Christians religion. According to the 2006 census, Christianity is the predominant religion in New Zealand, which have 55.6% of the population, another 34.7% had no religion and around 4% affiliated with other religions. The Christians have no much restriction about the food that take. Not like Muslims, they have more restriction on food. Therefore, the Christians can choose the food they prefer to have. Besides, the consumption and imports of foods and beverage and electronic gadgets will increase during festival like Christmas in New Zealand. This is because the Christians are concern on their special festival. They prefer cook some special foods and invite their relatives and friends to have a gathering. Thus, our satay maybe can be a choice for them to serve their relatives and friends. Moreover, New Zealand is concern in education sector. 99% of populations are literate in New Zealand. Education sector contributed 6.2% to New Zealand GDP. New Zealand is famous on education sector. Many foreign students are study English and mostly foreigner study in university at New Zealand. One of the famous universities in New Zealand is University Of Auckland. The floating population in Auckland is high due to the famous university. This is an opportunity for our business to launch in Auckland. The population is high and we can target on the students. Students always dare to try new things and they always search for new things to try. Thus, we can attract the students by promoting our satay to them. Furthermore, life expectancy rate is more and mortality rate is low in New Zealand. This is because their lifestyle is free and less stress, they do not like to stay in stressful life. They prefer leisurely lifestyle. After work, they would not think about the work again. They will clear their mind and enjoy their rest time. Thus, they like to do some leisure activities such as go for a walk in the park. One of the famous parks in Auckland is Albert Park. The Auckland citizen will visit to the park during their leisure time. Therefore, we can target on this group of people. They maybe will like to have their meal after they tired and feel hungry because our satay shop is near the park. By giving some flyers to the people, they will acknowledge that there have a stall just set up and they maybe will try it. Conclusion As a conclusion, our business should do enough survey and analysis before going into the New Zealand market to ensure that our business can successfully launch at Auckland. Moreover, the analysis will help us to prevent loss because it does not make sense if we export a business that does not have potential market in the country. In such situation, we will not bring the business into the country. Thus, we will not jump into the loss stage in business because of launching a failure business in a not suitable country. Besides, we can also reduce the risk of operating new business in foreign country if we practise macro environment analysis. This is because we have enough knowledge about the environment factors of the country and we have to judge whether the country has potential for us to export the business. Furthermore, our satay business is discovering a new market in Auckland because there were few store that selling satay. Satay is considered as a new product because satay is a type of traditional food from Malaysia. If the local people have noticed that our satay is met their expectation on food, they will eat at our store. Global Market Segmentation Introduction Market segmentation is an effort to identify and categorize a group of customers and countries according to common characteristics such as gender, income and education level. Global Market Segmentation is defined as the process that identifies specific segments of potential customers with homogeneous attributes who exhibit similar responses to a marketing mix. There are five types of Global Marketing Segmentation which are demographic, psychographic, behavioural characteristics, benefit sought and ethnic. Our satay shop is using the demographic segmentation and psychographic segmentation. Demographic segmentation Demographic segmentation is based on characteristics such as income, population size, age distribution, gender, education, and occupation. We have chosen the income to segment the market. We have segmented the market by using income. There are three level of income segmentation which is high income level, middle income level and low income level. High income level is referred to the people that have income NZ$ 5000 and above each month. Middle income level is referred to the people that have income NZ$ 3500 to NZ$ 5000 each month. While income below NZ$ 3500 is considered as low income level. These situations are because of the living costs in New Zealand is very high. The activities that involve labour force will charge at a high price. The rental of house is also very high in New Zealand. Psychographic segmentation Psychographic segmentation is grouping people by their attitudes, values and lifestyles. By analyze the attitudes, values and lifestyles of the people, we can segment them into different groups. There are several groups of people that stay in Auckland which are students and citizen of Auckland. Students have a high floating population because New Zealand is famous and concern on its education sector. Therefore, there are many local and foreign students that study in Auckland. Citizen is the local people that born and live in Auckland. Different groups of people have different attitudes, values and lifestyle. We are segmenting them based on two aspects which are values and lifestyle. From values aspects, the students are daring to try new things. Thus, promoting is encouraged to the students. They can easily be attracted and dare to try for the things. Meanwhile the citizen is more traditional because they had been affected by the culture. They need to be given more information to motivate them to try the new things. Moreover, from lifestyle aspects, the students are tried to save their living costs. Therefore, they will seldom having meals at the shops. They will cook at home to save the money. Our satay is selling at a low price that afford by the students. Besides, the citizen of Auckland also preferred leisurely lifestyle. From our analysis, we found that the citizen of Auckland do not think about the work after the ended of working hours. So, they can have meals at our shop to reduce their annoyance for what to cook for the day. Conclusion There are different values for students and citizen of Auckland but both of them have similar lifestyle. Therefore, different promotion strategies have to use to attract these groups of people. By segmenting the market into smaller groups, we can determine what we can do to attract the consumers and gain the market share. Targeting Introduction Targeting is defined as the process of evaluating the segments and focusing marketing efforts on a country, region, or group of people that has significant potential to respond. Such targeting is reflected to the reality that a company should identify consumers to reach most effectively, efficiently, and profitably. We are target on middle income level people and mainly target in students. Middle Income Level People We are targeting on middle income people because middle income people will always find for the foods that are delicious but not looking at the price to judge whether the food is good or not. High income people always look for the food that is expensive. They will perceive price as the quality of the food. Thus, we are not aiming for high income people. Middle income people are our target. Middle income people will seldom perceive the price as the quality of the foods. Therefore, they will be attracted if the food is delicious and met their expectation. However, the price of satay is not very high compare to other local food in Auckland. Therefore, for the people that having a low income also can taste our satay. Students Students have a high floating population in Auckland because of the famous of education sector in New Zealand. Students are our target is because the values of students. The mind set of students are more open, they dare to try. Thus, if the promotion can attract their attention, they will find out whether the food is good or not. They can accept new taste more easily. Besides, to save the living costs in Auckland, many students have tried to cook by their own. However, sometimes they have no time for cook. Thus, our satay shop can help them solve the problems. The price of satay is not very expensive and they can have their meals in our shop. It is a low spending and also brings convenience to them. Conclusion By concentrate on target market, we can understand better what the market wants and needs. We can try to fulfil the needs and wants of the consumers to bring more satisfaction to them for maintaining our long term relationship that may affect our profits in long term. Justification of new business venture Why our company choose satay as our new venture to enter Auckland, New Zealand? There are few reasons that prove there are opportunities on our product. Everything starts with the customer. We pride ourselves in knowing whats going on in the minds of our consumers. We spend vast amounts of time each year researching the markets where we operate and our customers changing tastes and lifestyle habits. We know what our customers want now. Fusion of Asian recipes In restaurants and at home, New Zealanders are enthusiastic about the fusion of traditional Asian recipes with fresh New Zealand produce. Authentic ingredients for Asian cooking are available in most supermarkets and specialty food stores. This means that New Zealanders can accept well and quite interests on Asian cooking style. So, satay also can be accepted by New Zealanders, since satay is also one of the most popular foods toward Asian and it has a very high potential market value in food industry. It can be seen when the tourist having their vocation in Malaysia, they like to try local foods such as nasi lemak and laksa. No or less competitions Since satay is Malaysias local foods, it is only little or few competition for us. in New Zealand, thus our company biggest advantage is we are the pioneer in producing satay in New Zealand. So, our company will not face any competitor in same sector. Besides that, New Zealand is a very good place for growing things. At present, much of what we grow is on the basis of potential export receipts (cows, pines). So, our company will not facing any shortages in raw resources such as beef. Since New Zealanders like to eat beef, so our company will firstly decide to produce beef satay by fresh beef to introduce to domestic citizens. Low start-up cost Another reason that make we choose Auckland to start new venture is our company has advantage such as low start-up cost and low producing cost .Since satay is a quite simple food to produce, the material handling cost are low. It does not require investing in research and development. It just requires some labour skills and fixed machine. We have to paid fixed amount of salaries to employ the experience workers and buying the machine. Besides that, New Zealand is famous with the production of cow and sheep. From the date that we recovery ,we found out that the number of sheep and cow in New Zealand are more than nine times if compared with the population in New Zealand. We can easily get raw material from local supplier. It saves a lot of cost. We also no need to worry about shortage of raw material. Lifestyle Malaysian is looking for fast foods to counter caused by their busy lifestyles. The lifestyles of New Zealanders are slightly difference with Malaysian. They are very busy and serious during work. So, as a result they do not bring work into home. They know how to enjoy their life. Our company is decide to make satay as a part of fast food which can satisfied those who are always in busy lifestyle since it is easy to consume. However, nowadays, consumers are also looking for foods to counter poor health caused by busy lifestyles, insufficient exercise and fast food. As a consequence, people all over the world are recognizing that diet is important to their health. So our company will introduce low fat satay which can let consumer eat in a healthier way but still can taste a delicious satay. Our satay is low calories, low fat and less oil. Besides that, consumers want to know that their food is safe, and proof of claims is becoming a key requirement, especially in the health benefit ar ea. Certification and tracking of food production for safety reasons is increasing. There is a growing desire for safe food. Our company products are all have been clinically tested and proven that satay is safe to eat. As a conclusion, the above reasons make our company interested to start new venture in Auckland. It is really an interested facts that encourage we to do so. Product strategy Satay The product that we plan to launch out in Auckland, New Zealand is satay. Satay can be found throughout every state in Malaysia either in restaurant or beside street. Popular kinds of satay are usually pork satay, beef satay, and chicken satay. Difference cultures may have difference types of satay. For an example, Indonesias satay is different with Singapores satay. A variation of meat satay is the satay lok-lok from Penang and satay celup from Malacca. Raw meat pieces, tofu pieces, century eggs, quail eggs, fish cake pieces, offal or vegetable pieces are skewered on bamboo sticks. These are cooked by being dipped in boiling water or stock. The satay is eaten with a blackish sweet sauce with or without chili sauce. If the satay is eaten with satay sauce, it is called satay lok-lok. If the satay is cooked with boiling satay peanut sauce, it is called satay celup. This is available either from street vendors or at certain restaurants. We are selling traditional satay in Auckland. We do not selling satay lok-lok or satay celup. When the market share are increase and become more stable, we will try to add on other types of satay. There are total six types of satay meat that we will launch out in Auckland. The six types of meat satay are chicken, mutton, beef, deer, fish, and rabbit. As you can see, we do not sell pork satay. This is because one of our target markets is tourists. The tourists may be including other religion such as Muslim. In order to attract this type of tourists, we do not launch out pork satay. Different types of satay will be selling at different price. The satay that we sell is in the form of string. Before the satay are grilled or barbecued over a wood or charcoal fire, it must first marinate by turmeric and other seasoning. Turmeric will be used to marinate satay, which gives the dish its characteristic yellow colours. After marinated, satay is stringed to the midrib of the coconut leaf. After that, satay will be grilled or barbecued over a wood or charcoal. We are using traditional ways to grill the satay. The charcoal fire can make satay tasty. Lastly, satay is served with various spicy seasonings. We will serve our satay with a spicy peanut sauce dip, or peanut gravy, slivers of onions and cucumbers, bread and ketupat (rice cakes). Our sauce includes ground chilli, onion, tomato, shrimp, oil, and nuts inside. We also will make our secret recipe sauce to attract difference taste of customers. Customers can choose either they want spicy sauce or sweet sauce. Beef and mutton that our restaurant will use is all origin from New Zealand. This is because European prefers to eat beef and mutton that origin from their own country. Besides that they also more trusted to those which are come from their country since it has been approve by their Hygienic Agency that the meat is totally safe to be eat and free of harmful virus. Thus, European are also culture that support to their country so if our restaurant use material that origin from their own country it will encourage them to purchase more in our restaurant and also will ensure them come back over and over again. People nowadays are more concern about their health. They no longer prefer oily foods. If we did not customization our satay to meet local demand, then it will bring failure for us. Due to this, our satay is modifying to become less oil and less salts. We are also following the ethical issue. We will definitely provide clean and healthy satay. We will ensure that the supplier will provide us healthy meats and are ethically. Besides that, all of our workers are need to wearing gloves to ensure the cleanliness. Experienced cook and worker are employ in our outlet to make sure the flavour of satay will perform well. Herbal tea Our restaurant also provides traditional Chinese herbal tea such as chrysanthemum tea, Chinese watermelon tea, barley, siraitia prosvenorii (luo han guo) and herbal jelly . We provide Chinese herbal tea is because herbal tea can bring many health benefits for humans body. The health benefits of herbal tea are capable of keeping balance, control over cholesterol, clearing heat, neutralizing toxins, and protecting the liver. Since our satay are grilled or barbecued over a wood or charcoal fire, herbal tea can help our consumer clearing heat and neutralizing toxins after eating the satay. Teh tarik and others Furthermore, because our food is a traditional food in Malaysia, we also have provide traditional drinks in Malaysia such as teh tarik . Teh tarik is a common and favourite drink for Malaysians. Teh tarik is very easy to prepare because the ingredients are black tea and condensed milk. However, we also will provide sky juice and soft drinks for our consumers. This is because not all the consumers can accept the taste of Chinese herbal tea and local teh tarik. We need to provide some drinks which acceptable by the consumers. Distribution Channel We will distribute our satay by two ways, either by own outlet or online mode. Outlet We will open our first satay shop in Auckland. We will set up our own and specific outlet in New Zealand. We are using Malaysian styles of design. When customers walk in to our outlet, they will feel and experience the Malaysian style. Waiter and waitress are required to wear Malaysia customs. Therefore, when customers are visiting to our outlet, they can really impressed by our culture. One speciality of our outlet is customers can see the process of producing satay. Our restaurants seat can be found in personal seat, couple seats, four person seats, six person seats, and ten person seats. Customers can choose either to dine in or take away. Besides the residents, it also consists of the most potential customer for our shop. There are many students that study in this city no matter local students or foreign students. Students like to hanging around after school with their friends whether they go to shopping mall or having their meal together. Usually they prefer special meal that th ey seldom or never taste before. They will also take consideration into the price issue. Our satay is suitable food for them. Satay is a kind of food that origin from Malaysia. So, it is quite special and unique in Auckland. For sure students will like it since them always curious and excited to something that is relatively new for them and them willing to pay for a try. Besides that, Auckland is the retail and commercial centre of New Zealand. Workers that have monthly salary will have a higher purchasing power which also means that they also are our shop important potential customer. A higher purchasing power will encourage them to purchase more in our shop. Workers also like to find some place to relax after they finish their work in office. Our shop provides them a place to enjoy their delicious meal, have a good conservation with their friends, and a place to enjoy the culture of others. Another important potential customer is tourism. Auckland is the gateway to New Zealand for tourism and immigration. Every year there are more than 6digits of tourism that tour to Auckland and this provide our shop a chance to earn money from them. Our shop provides a perfect environment for tourism to rest and full their empty stomach. Our shop will have a good view of seaside in front of our shop which will present a comfortable environment for our customer while they enjoying their meal especially for tourism who purposely come to Auckland because of the beauty of landscape of Auckland. Drive-thru service We will open a drive-thru window to lets customers enjoy more convenience services. Due to the busy lifestyle, consumers are more prefer the fast services. They try to find out ways that bring convenience for them. Citizen of Auckland prefers drive their own vehicle to travel. As we know that, 95% of Auckland citizen are travelling by their own vehicles. Therefore, the parking lots maybe is insufficient for the number of vehicles. Thus, we should have drive-thru service to provide convenience for consumers who cannot find the parking lots. Besides that, drive-thru service also convenience for office workers. This is because during lunch time hour, they are prefer meal which is fast and easy to consume. For them, drive thru service will become their first choice service because they can get their meal at the time and straight away can drive their vehicle leave the restaurant. Furthermore, for consumer who ordering food from our officer website, they also can get their food from drive thru service in order to save their time for searching to the parking lot. Sometimes there are not enough seats for consumers during peak season such as Christmas and New Year celebration. For consumers who want to eat our satay but do not have patient to waiting for our restaurant seats, they may just purchase satay by using our drive thru service and enjoy satay at their home with their friends and family. Online mode For online mode, customers can visit to our restaurants officer website to make their orders. Menu will be display in our officer website. Picture of meals and drinks will be display in the menu so that customer can easily know what foods are available. These make them easy to make order too. Quality and time can be selected inside the order blanket. Besides that, customers can also select type of meat that they want for their satay. Type of sauces will be serving based on the customers want and needs. Customers can also order drinks previously at our officer website if they not willing to waste time